The New Vehicle Customer Opinion Survey is an important research study used by automotive planners, engineers, and decision-makers to make your vehicle with the highest quality, and design it to meet your individual needs. The survey has been sent to millions of new vehicle purchasers and lessees over the past two decades. It is an opportunity for you to communicate directly with vehicle manufacturers about what you like, and what you would improve, on your new vehicle. It is NOT a sales or marketing tool!